Cebu Pacific Flies Flag for Philippines Tourism in China

(<st1:place w:st="on">Hong Kong</st1:place>, June 13, 2011) - <span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt">Cebu Pacific (CEB) is flying the flag for <st1:country-region w:st="on">Philippines</st1:country-region> tourism in <st1:place w:st="on"><st1:country-region w:st="on">China</st1:country-region></st1:place> as both the carrier and promoter for premier attractions, festivals and events.<o:p></o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt"><o:p> </o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt">With lower fares and more frequent connections with <st1:country-region w:st="on">China</st1:country-region> than ever before, the country’s number one airline is partnering the <st1:place w:st="on"><st1:country-region w:st="on">Philippines</st1:country-region></st1:place>’ Department of Tourism (DOT) for a calendar of colourful events.<o:p></o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt"><o:p> </o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt">Among cultural highlights, CEB is official airline of the Davao Cultural Festival, recently promoted in <st1:city w:st="on">Beijing</st1:city> with a taste of authentic <st1:place w:st="on"><st1:city w:st="on">Davao</st1:city></st1:place> cuisine, cultural show and eco-friendly local handicrafts.<o:p></o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt"><o:p> </o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt">CEB was also official airline partner of a <st1:country-region w:st="on">Philippines</st1:country-region> promotion at the Jinyuan Yansha Shopping Mall in <st1:city w:st="on"><st1:place w:st="on">Beijing</st1:place></st1:city> showcasing three days of Filipino fashion shows and fun games from 3-5 June 2011. <o:p></o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt"><o:p> </o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt">The showcase featured fashion designer Renee Salud with fun games that are trademark of CEB onboard entertainment – including passengers singing love songs or taking part in quizzes.<o:p></o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt"><o:p> </o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt">An estimated 140,000 attended the three-day promotion and Jazmin Esguerra, Philippine Tourism Attache to <st1:city w:st="on">Beijing</st1:city>, said: “Without CEB, the show would not have made it to <st1:place w:st="on"><st1:city w:st="on">Beijing</st1:city></st1:place>. The partnership of the National Tourism Office and CEB shows the <st1:place w:st="on"><st1:country-region w:st="on">Philippines</st1:country-region></st1:place> is a serious player in wooing the Chinese travel market.”<o:p></o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt"><o:p> </o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt">CEB was also official airline for a wedding expo at Beijing Exhibition Hall from 27- 29 May 2011. The annual event highlighting romantic destinations showcased top honeymoon options in the <st1:country-region w:st="on">Philippines</st1:country-region> include Boracay, Cebu, Coron and Palawan – all with convenient flight connections aboard the barrier via <st1:place w:st="on"><st1:city w:st="on">Manila</st1:city></st1:place>.<o:p></o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt"><o:p> </o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt">The expo attracted a Chinese audience of 60,000 and Ms Esguerra added: “CEB made it possible for to show another facet of the country – a glimpse of the <st1:place w:st="on"><st1:country-region w:st="on">Philippines</st1:country-region></st1:place> as a modern and an amazingly romantic destination.”<o:p></o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt"> <o:p></o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt">CEB earlier participated in the Shanghai World Travel Fair and the Suzhou International Tourism Fest. <o:p></o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt"><o:p> </o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt">For the <st1:city w:st="on">Suzhou</st1:city> festival, CEB flew in performers for the colourful ‘Wow <st1:place w:st="on"><st1:country-region w:st="on">Philippines</st1:country-region></st1:place>’ float voted Best Performing Group.<o:p></o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt"><o:p> </o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt">For the Shanghai World Travel Fair, CEB flew in the internationally acclaimed Bayanihan Dance Troupe, who performed at the opening ceremony and awards night, where the Philippines was voted ‘Most Desirable Beach Holiday Destination’ for 2011.<o:p></o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt"><o:p> </o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt">Gerard Panga, Philippine Tourism Attache to <st1:place w:st="on"><st1:city w:st="on">Shanghai</st1:city></st1:place>, said: “CEB's sponsorship of our cultural performers helped our wide-scale promotional efforts immensely.<o:p></o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt"><o:p> </o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt">“More and more Chinese travelers are heading to the <st1:country-region w:st="on">Philippines</st1:country-region>, the nearest tropical island destination to <st1:place w:st="on"><st1:country-region w:st="on">China</st1:country-region></st1:place>, with multiple options for shopping, sightseeing, cultural, cosmopolitan or beach holidays in our archipelago of more than 7,000 islands.”<o:p></o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt"><o:p> </o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt">CEB has regular flights connecting <st1:city w:st="on">Manila</st1:city> and <st1:country-region w:st="on">China</st1:country-region>, just 3.5 hours from <st1:city w:st="on">Shanghai</st1:city>, 4.5 hours from <st1:city w:st="on">Beijing</st1:city> and 2 hours from <st1:place w:st="on"><st1:city w:st="on">Guangzhou</st1:city></st1:place>.<o:p></o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt"><o:p> </o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt"><o:p> </o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt"><o:p> </o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt"><o:p> </o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt">CEB also offers convenient access to domestic connections to all top island destinations in the <st1:country-region w:st="on"><st1:place w:st="on">Philippines</st1:place></st1:country-region>.<o:p></o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt"><o:p> </o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt">“The Philippines’ unique blend of Spanish, American, Chinese, Malay and other foreign influences twinned with legendary hospitality and warmth make our country and culture very appealing to the Chinese,” added Panga.<o:p></o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt"><o:p> </o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt">In the DOT’s annual visitor survey, the Filipinos’ genuine smiles and hospitality ranked highest among most satisfying travel indicators for foreign visitors.<o:p></o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt"><o:p> </o:p>
<span style="FONT-FAMILY: Arial; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold; mso-bidi-font-size: 18.0pt">CEB flies to <st1:city w:st="on">Manila</st1:city> daily from <st1:city w:st="on">Shanghai</st1:city>, and thrice weekly from <st1:city w:st="on">Beijing</st1:city> and <st1:place w:st="on"><st1:city w:st="on">Guangzhou</st1:city></st1:place>. CEB also operates seven times daily flights from Hong Kong to Cebu, Clark and Manila, as well as daily flights from Macau to Manila and four times weekly flights from Macau to Clark. Book now through <a href="http://www.cebupacificair.com/">www.cebupacificair.com</a> or <a href="http://funtours.cebupacificair.com/">http://funtours.cebupacificair.com</a> or visit your nearest travel agents.<o:p></o:p>